DigiGirl's Blog

Archive for the ‘relationships’ Category

so, i’ve got a meeting with our hospital’s foundation tomorrow about a social media plan.

so last night i started researching on facebook. first i tried searching facebook for expamples of “children’s hospital foundation.”  that didn’t yeild many search results at all so i searched for “hospital foundation” on facebook. after five pages of scrolling through groups and pages i gave up.

here’s what i found:

  • very few hospital foundations in the united states have facebook pages or groups
  • of the united states hospital foundations that do have a fan base, it’s under 500
  • there were about 15 hospital foundations from austrailia and the united kingdom that had more than 500 fans – the top number i saw was around 2,000

here’s why i need help:

  • i have an 11 a.m. meeting tomorrow with our hospital foundation to talk about implementing a strong social media presence
  • the very structure of the foundation is fragmented,
  • therefore they have compartmentalized goals and i’m not getting a cohesive plan from anyone

here’s what i’ve learned from a presentation by operation smile:

  • their campaign involved building relationships first
  • they gained a huge following on twitter b/c a super -famous person tweeted about them
  • they told patient stories through photos and blogs
  • they used admins, interns, and volunteers to manage the sm
  • once tribe was built, they started to incorporate asks
  • …and it worked out well

here are some ideas for a foundation strategy that we brainstormed and found from other sources:

purpose: bottom line is to raise money


  • build relationships
  • post event pictures
  • photos albums for causes
  • do polls to see what events they are likely to attend
  • give-aways, quizzes
  • share stories from foundation’s main publication – hopes and dreams
  • drive home the message that “this is where your money is going”
  • candid flip videos of fundraising stories
  • info on how groups can do fundraisers
  • contest with families like LeBonheur Children’s – they gave a handbook, letter samples, and ideas, and the families could raise money how they want but had to be approved by foundation. it went on for 8 weeks and they had a ceremony at the end.
  • corporate giving info – can we connect through linked in?

What I’ve heard from the foundation – a sample of things they want:

  • special events publishing/promoting
  • have places to bring groups together – special interest segments
  • grow supporter base for specific programs
  • and there’s one voice saying “i don’t know how, but you give us one big plan and make it happen! and btw, we can’t manage it internally and don’t have any money.”

obviously i’m in a major hurry 🙂  any input, advice, whitepapers, blogs, case studies, etc. that you could refer me to would be greatly appreciated!!!!


~michelle (aka PhxWebGirl)


Back when AOL’s chat rooms were the place to be, and match.com got popular, most people were digging through their prints of photos and scanning them in to their computer.

I did the online dating thing over ten years ago. I find it fun. I’m not one of those people who is always getting fixed up with guys, or meeting them in the produce section of the grocery store. I’ve met guys through mutual friends, through work, meeting at a bar, party, or school, but otherwise, I think the most obscure place I ever met someone that I dated was my at my hair salon, and he turned out to be gay. 

But, back to my point of this blog, the art of the self portrait.

So, we’re all out here building spaces, making profiles, and adding the visuals that are supposed to reflect who are, or how want to be perceived. Some people still use photos that others take of them. But the new wave is the digital self portrait.

I never did it, until the beginning of this year, and found it somewhat uncomfortable when I did it. But now, it’s like a freakin hobby. And looking at everyone else’s profiles, I think we’ve developed a sub-culture of self-exposure.

So, I see lots of levels of those who self-expose. And these are totally my little boxes I’m creating, and not intentded to offend or reflect any one person.

I’d like to start off with the amateurs who….don’t have any ambition to do better. These folks stand in front of the bathroom mirror, hold the camera up, and take the picture – so you see the camera in the photo. Seriously, take 10 or so by extending your arm and see what you come up with, right? It’s digital. You can delete as many as you need to.

Second level, are the ones who use their timer and take 10 seconds to run over in front of the camera and strike a pose. This takes a bunch of effort. I know, I’ve tried it. If you don’t get a good one in the first two, it’s gets time consuming. But the funny part are the poses. And guys are a bit worse than girls:) Not so much the pose, but the fact you can tell it’s a pose.

Third level, now we’re getting to the good ones. These are the people who put time into it and actually treat it more like modeling. The approach:  I’m looking photogenic right now and feelin’ creative, so I’m going to have a photo session that I can post later. They take lots of pics in interesting places and angles. They may use effects on their photos.

But the cream of MY crop are the ones that somehow manage to capture one, perfect, moment. The photo that gets the viewer so engaged, that they are absorbed in that moment too.

Beautiful. Bravo. I hope to someday aspire to that level.


  • None
  • Michele: Text me at 602-743-3073
  • phxwebgirl: Thanks for the comment tshirtfrank! What company do you work for, if I may ask :)
  • tshirtfrank: Awesome post! Twitter is one of the best ways to keep up to date and get the word out! I use it every day for personal use and have showed many busine
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